The Notes Hub case study
The Notes Hub is a Jaipur-based online store for competitive exam study material, affiliated with Springboard Academy.
About The Notes Hub
The Notes Hub is a Jaipur-based online store for competitive exam study material, affiliated with Springboard Academy. It sells handwritten notes, RPSC papers, current affairs and RAS, IAS and Sub Inspector preparation material in Hindi and English to aspirants across Rajasthan.
Website: thenoteshub.in
How we worked with The Notes Hub
The Notes Hub is a Jaipur-based online study material store affiliated with Springboard Academy, offering handwritten notes, competitive books, RPSC papers, current affairs, and RAS foundation & pre notes for IAS, RAS, and Sub Inspector exam aspirants across Rajasthan. The platform serves thousands of competitive exam students seeking high-quality, expert-curated study materials in both Hindi and English.
We partnered with The Notes Hub to build a high-performance digital marketing engine targeting competitive exam aspirants across Rajasthan. Our social media marketing and management strategy across Facebook, Instagram, and Telegram delivered 200% growth in followers and community engagement – building a loyal student audience that regularly engages with exam tips, new arrivals, and current affairs content.
Meta Ads and YouTube Ads campaigns were designed with exam-season urgency, subject-wise targeting, and compelling graphic creatives – achieving a 3.5x return on ad spend and driving consistent book orders across all categories. Google Search Ads placed The Notes Hub directly in front of students actively searching for “RAS notes Jaipur,” “RPSC books,” and “IAS study material” – while targeted App Download campaigns reduced cost per install by 40%+. Together, these campaigns transformed The Notes Hub from a local store into a widely recognized digital destination for Rajasthan’s most serious competitive exam aspirants.
Goals, work and results
Goals
- Build an engaged student community on social media
- Drive direct book and notes sales from paid campaigns
- Reach aspirants searching for RAS, IAS and RPSC material on Google
- Grow app installs and repeat orders at a lower cost
What we did
- Managed social media on Facebook, Instagram and Telegram with exam tips, new arrivals and current affairs content
- Ran Meta Ads and YouTube Ads with exam-season creatives and subject-wise audience targeting
- Ran Google Search Ads for searches such as RAS notes Jaipur, RPSC books and IAS study material
- Ran Google App campaigns to drive installs and repeat orders
- Created the graphics and copy for every campaign and post
Results
- 200% growth in social media followers and engagement
- 3.5x return on ad spend on Meta and YouTube ads
- 40%+ reduction in cost per app install through Google Ads
Services used
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