Competitive Exam Books & Study Material Store

The Notes Hub is a Jaipur-based online study material store affiliated with Springboard Academy, offering handwritten notes, competitive books, RPSC papers, current affairs, and RAS foundation & pre notes for IAS, RAS, and Sub Inspector exam aspirants across Rajasthan. The platform serves thousands of competitive exam students seeking high-quality, expert-curated study materials in both Hindi and English.

Website: https://thenoteshub.in/

Purposes

  • Social media marketing & management across Facebook, Instagram & Telegram
  • Meta Ads & YouTube Ads for study material awareness and direct book sales
  • Google Search Ads targeting RAS, IAS & RPSC exam aspirants across Rajasthan
  • Google App Download Ads to drive installs and repeat orders via mobile
  • Graphic creation & content writing for all campaigns, posts & product promotions
The Notes Hub website banner
  • 200% Growth in Social Media Followers & Engagement
  • 3.5x ROAS on Meta & YouTube Ad Campaigns
  • 40%+ Reduction in Cost Per App Install via Google Ads

We partnered with The Notes Hub to build a high-performance digital marketing engine targeting competitive exam aspirants across Rajasthan. Our social media marketing and management strategy across Facebook, Instagram, and Telegram delivered 200% growth in followers and community engagement — building a loyal student audience that regularly engages with exam tips, new arrivals, and current affairs content.

Meta Ads and YouTube Ads campaigns were designed with exam-season urgency, subject-wise targeting, and compelling graphic creatives — achieving a 3.5x return on ad spend and driving consistent book orders across all categories. Google Search Ads placed The Notes Hub directly in front of students actively searching for “RAS notes Jaipur,” “RPSC books,” and “IAS study material” — while targeted App Download campaigns reduced cost per install by 40%+. Together, these campaigns transformed The Notes Hub from a local store into a widely recognized digital destination for Rajasthan’s most serious competitive exam aspirants.

Social media marketing and management across Facebook, Instagram, and Telegram built a highly engaged student community — achieving 200% follower growth through consistent exam-focused content, product launch posts, and current affairs updates that kept aspirants coming back daily.
Meta Ads and YouTube Ads campaigns with custom exam-season creatives and audience segmentation achieved a 3.5x ROAS — consistently driving book sales for RAS, IAS, Sub Inspector and RPSC categories while keeping ad spend efficient throughout the campaign period.
Google Search Ads captured high-intent exam aspirants actively searching for notes and books in Rajasthan, while targeted App Download campaigns reduced cost per install by 40%+ — building a strong mobile user base that drives repeat orders and long-term customer retention.

The Notes Hub case study at a glance

The Notes Hub is a Jaipur-based online store for competitive exam study material, affiliated with Springboard Academy. It sells handwritten notes, RPSC papers, current affairs and RAS, IAS and Sub Inspector preparation material in Hindi and English to aspirants across Rajasthan.

Goals

  • Build an engaged student community on social media
  • Drive direct book and notes sales from paid campaigns
  • Reach aspirants searching for RAS, IAS and RPSC material on Google
  • Grow app installs and repeat orders at a lower cost

What we did

  • Managed social media on Facebook, Instagram and Telegram with exam tips, new arrivals and current affairs content
  • Ran Meta Ads and YouTube Ads with exam-season creatives and subject-wise audience targeting
  • Ran Google Search Ads for searches such as RAS notes Jaipur, RPSC books and IAS study material
  • Ran Google App campaigns to drive installs and repeat orders
  • Created the graphics and copy for every campaign and post

Results

  • 200% growth in social media followers and engagement
  • 3.5x return on ad spend on Meta and YouTube ads
  • 40%+ reduction in cost per app install through Google Ads

Services used

Social media management, Facebook and Meta ads, YouTube ads, Google Ads management, Content writing

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