India's Most Direct Marketing Channel - SMS
SMS marketing is one of the most powerful, cost-effective and direct marketing tools available to Indian businesses today. With a 98% open rate that email and social media cannot come close to matching, your message reaches your customer within seconds of sending — read almost immediately every single time.
Whether you need to send promotional offers, OTP messages, transactional alerts, appointment reminders or bulk campaigns — Adclickr manages your complete SMS marketing from DLT registration and template setup through to campaign execution, monitoring and reporting.
What We Handle For You
20% for Email
Read an SMS
Make a Purchase
a Mobile Phone
Types of SMS Messages - Which One Does Your Business Need?
Under TRAI regulations in India, every SMS sent by a business must fall under one of the approved message categories. Understanding which type applies to your business is essential before sending any campaign.
DLT Registration – What It Is & Why It Is Mandatory
As per TRAI (Telecom Regulatory Authority of India) regulations, every business that wants to send bulk SMS in India must complete DLT (Distributed Ledger Technology) registration. Without DLT registration, your SMS campaigns will be blocked by all telecom operators.
⚠️ Important: DLT registration is not optional. As of 2021, all telecom operators in India scrub every incoming SMS against the DLT platform. Any message sent with an unregistered Sender ID or unregistered template will be blocked and never delivered to your customers.
Entity Registration
Register your business as a Principal Entity (PE) on any DLT operator platform — Airtel, Jio, Vodafone-Idea, BSNL or Videocon. Submit KYC documents including PAN, GST, CIN and business details to receive your unique Entity ID.
Cost: Free on Videocon (Ping Connect) | ₹5,000+GST for Telemarketer registration on others
Header (Sender ID) Registration
Register your 6-character alphanumeric Sender ID (for example ADCLKR or JAIPUR) on the DLT platform. Every Sender ID is classified under Promotional, Transactional or Service category and syncs automatically across all telecom operators after approval.
Approved Sender ID is shared across all DLT operators — register once, works everywhere
Content Template Registration
Every unique SMS message format your business sends must be registered as a Content Template on the DLT platform. Templates must include your brand name, follow TRAI format guidelines and be assigned the correct message category before any SMS campaign is launched.
Each template gets a unique Template ID — required for every message type you send
PE-TM Chain Binding
After your Entity and Header are approved, you must bind your Principal Entity account with your SMS service provider’s Telemarketer ID on the DLT platform. This linking step is mandatory before any SMS can be sent through the platform — it connects your account to the sending gateway.
Adclickr handles this complete binding process for you
DLT Registration — Operators in India
Airtel
dltconnect.airtel.in
Jio
trueconnect.jio.com
Vodafone-Idea
vilpower.in
Videocon
smartping.live (Free)
SMS Template Setup & Content Guidelines
Every SMS message your business sends must match an approved DLT content template exactly. Getting your templates right is critical — incorrect templates are rejected by operators and your messages will not be delivered.
Template Must Include Brand Name
Every content template registered on the DLT platform must include your complete registered business name or brand name within the message content. Templates without brand identification are rejected by operators during the approval process.
Variable Tagging Rules (Oct 2024)
As per TRAI’s October 2024 update, all variable fields in your templates must be pre-tagged according to their purpose — for example {#var#} for OTP, {#name#} for customer name. Variables cannot contain extra unrelated data and must match their declared intent precisely.
CTA Whitelisting (URLs & Numbers)
Any URL or callback phone number included in your SMS templates must be whitelisted on the DLT platform. Messages containing non-whitelisted CTAs are rejected by telecom operators. Only alpha and alphanumeric Sender IDs are allowed for URLs in SMS — numeric Sender IDs are not permitted for links.
Correct Category Classification
Every template must be registered under the correct TRAI message category — Promotional, Transactional, Service Implicit or Service Explicit. Misclassifying a template causes it to be scrubbed and blocked. Promotional templates using a Transactional sender ID will be permanently rejected.
Exact Template Matching Required
The actual SMS message you send must match your registered DLT template exactly — including spacing, punctuation and variable placement. Even a minor deviation between the sent message and the registered template will cause the message to be blocked by telecom operators before delivery.
Adclickr Handles All of This for You
Our team writes, formats and submits all your DLT content templates correctly — ensuring brand name inclusion, correct variable tagging, URL whitelisting, proper category classification and exact format compliance. You never have to worry about template rejection or delivery failures.
Industries We Serve With SMS Marketing
SMS marketing delivers powerful results for businesses across every industry in India. Here is how different sectors use our SMS campaigns to drive growth.
Our SMS Marketing Services
From DLT registration and template setup to campaign execution and performance reporting — Adclickr handles your complete SMS marketing from start to finish.
Why SMS Marketing Is the Most Effective Channel for Indian Businesses
Lightning-Fast Delivery
SMS gets your message delivered within seconds of hitting send — making it the ideal channel for time-sensitive promotions, flash sales, OTPs and urgent customer communications that need to be seen immediately.
98% Open Rate
No other marketing channel comes close to SMS’s 98% open rate. Email averages just 20%. Social media organic posts reach 6% of followers. With SMS, virtually every message you send gets read — almost always within 90 seconds of delivery.
No Internet Required
Unlike WhatsApp, email or social media, SMS works on every mobile phone without internet or app downloads. This makes it the most universally accessible communication channel for reaching all segments of your customer base in India — including Tier 2 and Tier 3 cities.
Extremely Low Cost
SMS campaigns cost as little as ₹0.11 to ₹0.25 per message in India — making it one of the most cost-effective marketing channels available. With high open rates and strong conversion, the ROI from SMS consistently outperforms most other digital marketing channels.
Personalized Direct Communication
75% of customers are comfortable receiving SMS from businesses they have opted in with. SMS feels personal — it arrives in the same place as messages from friends and family — creating a more direct, trusted communication channel between your business and your customers.
Easy to Track & Measure
Every SMS campaign provides clear analytics — delivery rate, click-through rate, opt-out rate and conversions. Unlike traditional marketing, you can measure the exact performance of every message you send and use that data to make every future campaign more effective.
How We Launch Your SMS Marketing Campaign
A simple, structured process that gets your SMS marketing system fully set up, compliant and generating results as quickly as possible.
Consultation & Audit
We understand your business, campaign goals, target audience and current SMS setup — identifying your message types and DLT requirements.
DLT Registration
We complete your Entity registration, Sender ID approval and PE-TM binding on the DLT operator platform — fully compliant and ready.
Template Creation
We write, format and submit all your content templates — ensuring brand name inclusion, correct variables, URL whitelisting and proper classification.
Campaign Launch
We segment your contact list, schedule campaigns at the optimal time, launch your SMS broadcasts and monitor delivery performance in real time.
Report & Optimize
Detailed monthly reports covering delivery rates, clicks, opt-outs and conversions — with ongoing optimization to improve every future campaign.
Some Facts About Our SMS Marketing Work
Our SMS marketing clients trust us because we handle everything — DLT compliance, template setup and campaign execution — so they never have to worry about technical complexity.
6 years of SMS marketing experience across Promotional, Transactional, OTP and Service message categories for businesses across India.
50+ SMS campaigns launched and managed with high delivery rates and measurable conversion results for businesses across industries.
What Our Clients Say About Our SMS Marketing Services
Great team overall and really happy with members of the digital marketing team. Highly punctual and quality services delivered in time. Thank you Adclickr for helping me out.Cheers 🙂
Gautam ThapaSale Manager
The website they developed for me was exactly what I envisioned and more. It was visually stunning, easy to navigate, and optimized for search engines. Their team of designers and developers worked closely with me to ensure that the end result was a perfect representation of my brand.
Vikas GahlotFounder
I am very thankful because I had a website and I got in touch with the adclickr for seo services. They are best at doing SEO as now my website after only a few months is ranking on the top search results. It is the best seo company in Jaipur and people are very hardworking.
Abhishek TimaniyaCo-Founder
I recently worked with Adclickr to develop an eCommerce website for my miniature paintings, and I have to say, I am extremely impressed with their work. The team at Adclickr is incredibly knowledgeable and skilled in both website development and SEO.
Veer Narayan AryaFounder
They are very good at digital marketing for local business and they ranked the business of my brother in top results. The SEO team is amazing and very good at communication.
Ashok RegmiFounder
I started my business during the COVID-19 pandemic, that was a hard time to see results but then I heard about Adclickr they actually helped a lot by taking my business online through great marketing approaches & digital technology, and best part is in affordable budget.
Navdeep BhardwajGeneral Manager
Frequently Asked Questions — SMS Marketing Services
DLT (Distributed Ledger Technology) registration is a blockchain-based compliance system introduced by TRAI (Telecom Regulatory Authority of India) to control SMS spam. Under TRAI regulations, every business that wants to send bulk SMS in India must register on a DLT platform as a Principal Entity. Without DLT registration, your Sender ID and message templates will not be approved — and any SMS you attempt to send will be blocked by all telecom operators before it reaches your customers. DLT registration is completely mandatory and there are no exceptions.
Promotional SMS messages are sent to market your products, services, discounts and offers. They can only be sent between 9 AM and 9 PM and cannot be sent to mobile numbers registered on the DND (Do Not Disturb) list. Transactional SMS messages are sent as part of a service interaction — order confirmations, payment alerts, delivery updates and appointment reminders. Transactional messages can be sent 24/7 including to DND numbers because the recipient has an existing service relationship with your business. Misclassifying your messages — such as using a Transactional Sender ID for Promotional content — is a TRAI violation that results in permanent template rejection.
OTP (One-Time Password) SMS is a subcategory of Transactional SMS specifically used for user authentication and verification — login codes, payment confirmations, account registration and two-factor authentication. OTP messages use a dedicated high-priority SMS route that delivers the code within 2 to 5 seconds — significantly faster than standard bulk SMS routes. OTP SMS requires API integration with your website or app and must be registered as a Transactional template on the DLT platform. It can be sent 24/7 to all numbers including DND-registered contacts.
Entity registration on the DLT platform typically takes 3 to 7 working days after submitting all required KYC documents. Sender ID (Header) approval usually takes 2 to 5 working days. Content Template approval typically takes 1 to 3 working days. The total time from beginning registration to being ready to send your first compliant SMS campaign is generally 7 to 15 working days. Adclickr manages the entire process for you — submitting all documents, monitoring approval status and resolving any rejections as quickly as possible.
It depends on the type of SMS. Promotional SMS cannot be sent to DND-registered numbers — these messages will be blocked at the operator level. Transactional SMS, OTP SMS and Service (Implicit) SMS can be sent to DND numbers because the customer has an existing service relationship with your business. Before running any Promotional campaign, we clean your contact list against the DND registry to ensure compliance and maximum delivery rates.
CTA (Call-to-Action) whitelisting is a TRAI requirement that mandates every URL link or callback phone number included in your SMS templates must be registered and whitelisted on the DLT platform before use. Any SMS containing a non-whitelisted URL or phone number will be automatically rejected by telecom operators and not delivered to recipients. Short URLs created through URL shortening services must also be whitelisted — and dynamic URLs must end with a question mark for DLT compliance. Adclickr handles all CTA whitelisting as part of our template setup service.
Bulk SMS costs in India range from ₹0.11 to ₹0.25 per SMS depending on your volume and the platform you use. For lower volumes (under ₹4,000 recharge), the rate is approximately ₹0.25 per SMS. For higher volumes above ₹60,000, the rate can drop to ₹0.11 per SMS. Our SMS marketing management fee is charged separately from the actual SMS platform costs — contact us for a complete, transparent quote covering both the SMS platform costs and our management services.
SMS marketing delivers results for virtually every business type — retail and eCommerce, healthcare and clinics, educational institutions, real estate, finance and banking, restaurants, automotive businesses, travel agencies and B2B companies. Any business that needs to communicate time-sensitive information, send transactional alerts, run promotional campaigns or implement OTP verification can benefit significantly from a properly managed SMS marketing strategy.
Yes — Adclickr handles your complete DLT registration from start to finish. This includes Entity registration on the DLT operator platform, Sender ID (Header) registration and approval, Content Template creation and submission, CTA whitelisting for your URLs and phone numbers and the PE-TM chain binding to connect your account to the SMS sending gateway. You simply provide your business KYC documents and we manage everything else — ensuring your business is fully compliant and ready to send SMS campaigns without any delivery issues.
Simply contact us to schedule a free consultation. We will discuss your business, the types of SMS you need to send (Promotional, Transactional, OTP or Service), your target audience and campaign goals. We will then provide a complete roadmap covering DLT registration, template setup, platform selection and campaign strategy — along with a transparent pricing proposal before any work begins. There is no obligation to proceed after the consultation.
Let's Set Up Your SMS Marketing System
Get a free SMS marketing consultation from Adclickr’s expert team. Your consultation includes:
- A complete review of your DLT registration status and compliance requirements
- Identification of which SMS message types your business needs — Promotional, Transactional, OTP or Service
- A complete SMS campaign strategy covering target audience, message timing and content approach
- A transparent pricing proposal covering DLT setup, template registration and ongoing campaign management