eCommerce PPC has unique requirements that standard PPC does not. It involves managing product feeds, Google Merchant Center, Shopping campaign structures, dynamic remarketing with product-level data, ROAS-focused bidding strategies and inventory-aware campaign management. eCommerce PPC also requires close integration with your store’s conversion tracking to optimize for actual product sales and revenue — not just clicks or leads.

Unlike SEO, eCommerce PPC can deliver results within hours of campaign launch. You can begin receiving traffic and orders the same day your campaigns go live. However, the first 30 to 60 days are typically a learning and optimization period — during which we gather data, refine bids, eliminate wasted spend and optimize for maximum ROAS. Most clients see strong, consistent results from month 2 onwards.

Your ad budget depends on your product category, competition level and revenue goals. We recommend a minimum monthly ad spend of ₹15,000 to ₹20,000 to generate meaningful data and results from Google Shopping and Search campaigns. For more competitive categories, ₹30,000 to ₹50,000 per month is typically required. Our management fee is charged separately from your ad spend — contact us for a full budget recommendation based on your specific products and goals.

Yes, Google Shopping management is one of our core eCommerce PPC specializations. We handle everything — Google Merchant Center account setup, product feed creation and optimization, Shopping campaign structure, bid strategy selection, negative keyword management and performance reporting. We also manage Performance Max campaigns for eCommerce, which run across Shopping, Search, Display, YouTube and Gmail simultaneously.

Yes, our monthly management fee is completely separate from your advertising budget. Your ad spend goes directly to Google or other advertising platforms. Our fee covers campaign strategy, setup, ongoing management, optimization, reporting and all communication. We provide full transparency — you always know exactly how much is being spent on ads and how much you are paying for our management services.

Yes, we frequently take over and turn around poorly performing eCommerce PPC campaigns. We start with a comprehensive audit of your existing account — identifying wasted spend, keyword problems, feed issues, landing page problems and structural inefficiencies. We then implement a full restructure and optimization plan designed to dramatically improve your ROAS within the first 60 to 90 days.

Yes, remarketing and abandoned cart recovery are standard components of our eCommerce PPC service. We set up dynamic remarketing campaigns that automatically show each visitor the exact products they viewed or added to cart — across Google Display, YouTube and Gmail. These campaigns consistently deliver some of the highest ROAS of any eCommerce advertising channel because they target the warmest possible audiences.

Yes, we manage social media PPC campaigns alongside Google advertising — including Facebook catalog ads, Instagram shopping ads, dynamic product ads and carousel campaigns. Combining Google PPC with Facebook and Instagram advertising creates a multi-channel approach that captures buyers at every stage of their shopping journey and significantly increases overall store revenue.

Simply contact us to schedule a free consultation. We will review your store, product catalog, existing campaigns and revenue goals — then provide a customized eCommerce PPC strategy and transparent pricing proposal. If you are currently running Google Ads, we will also provide a free campaign audit showing you exactly where your current budget is being wasted and how we can improve your results immediately.