Social Media Marketing for Video Editing App
Recently, they were approached by Vita, a video editing app that allows users to create professional-quality videos using their smartphones.
Vita wanted to increase their brand awareness and user acquisition through influencer marketing on Instagram. They turned to AdClickr to develop a strategy and execute a campaign that would achieve their goals.AdClickr began by identifying the target audience for Vita. Through market research and analysis, they found that the app was most popular among young adults aged 18-24 who were interested in creating and sharing visually appealing content on social media.
What we did?
Results
To maximize the impact of the campaign, AdClickr coordinated the timing of the sponsored posts to ensure they were posted at optimal times when the influencers’ followers were most active on Instagram. They also monitored the engagement on each post and adjusted the campaign strategy accordingly.
The campaign was a huge success, with the sponsored posts generating a significant amount of engagement and increasing brand awareness for Vita. Many of the influencers’ followers downloaded the app and began using it to create their own videos.
AdClickr was able to measure the success of the campaign through various metrics, including the number of downloads and the increase in brand mentions and searches on social media. They were able to provide Vita with a comprehensive report detailing the success of the campaign and the return on investment.
Vita case study at a glance
Vita is a video editing app that lets users create professional-quality videos on their smartphones. Vita wanted more brand awareness and new users through Instagram influencer marketing.
Goals
- Increase brand awareness
- Acquire new app users through Instagram
What we did
- Researched the audience and found the app was most popular with 18 to 24 year olds who create and share content
- Selected influencers matching that audience
- Timed sponsored posts for when followers were most active
- Monitored engagement and adjusted the campaign
Outcome
The sponsored posts generated strong engagement and brand awareness, and many followers downloaded the app. Adclickr reported downloads and brand mentions back to Vita.
Services used
Instagram advertising, Social media marketing
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