Case study
Lanistar case study
Lanistar is a payments and fintech brand.
The client
About Lanistar
Lanistar is a payments and fintech brand. The campaign promoted its payment platform to millennial and Gen Z audiences on Instagram.

The project
How we worked with Lanistar
The campaign put the payment platform in front of young shoppers through creators they already follow, with performance tracked on engagement, reach and conversions.
Goals, work and results
Goals
- Build awareness among millennial and Gen Z users
- Drive sign-ups through trusted creators
What we did
- Partnered with micro-influencers in the millennial and Gen Z space
- Created a sponsored post with a fashion and lifestyle influencer showing how the platform simplifies online shopping
- Hosted an influencer demo event with commission on each sign-up
- Measured engagement, reach and conversions and adjusted the strategy
Results
Proof of growth

Services used
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