Case study

Lanistar case study

Lanistar is a payments and fintech brand.

The client

About Lanistar

Lanistar is a payments and fintech brand. The campaign promoted its payment platform to millennial and Gen Z audiences on Instagram.

fintech-company
The project

How we worked with Lanistar

The campaign put the payment platform in front of young shoppers through creators they already follow, with performance tracked on engagement, reach and conversions.

Goals, work and results

Goals

  • Build awareness among millennial and Gen Z users
  • Drive sign-ups through trusted creators

What we did

  • Partnered with micro-influencers in the millennial and Gen Z space
  • Created a sponsored post with a fashion and lifestyle influencer showing how the platform simplifies online shopping
  • Hosted an influencer demo event with commission on each sign-up
  • Measured engagement, reach and conversions and adjusted the strategy

Results

    Proof of growth

    Lanistar Instagram profile managed in social media campaign
    Lanistar Instagram profile managed in social media campaign

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